The Website Refresh Brief
Rachel had done a great job getting her Rachels Bespoke website up and running, but wasn’t feeling much love for overall the look and feel. My initial brief was to review the existing site, document her concerns, and come up with some suggestions for improvement, and ways to incorporate more branding on the website.
Rather than look for a new theme, I suggested styling the existing Shuttle Corporate theme. So that Rachel could see the changes I was proposing, I created a test site and applied the branding changes to the theme. I created a clearer, simpler favicon. Using custom CSS, I styled the header and footer areas, menus and buttons, showing different styling and hover options. Rachel was then able to confirm her preferences and this was quickly copied over to her own website on WordPress.com.
I reviewed the use of plugins, and recommended a new Instagram gallery plugin that again can be styled to match the brand. I created a new portfolio page to showcase this. Some minor restyling of the product pages was carried out, ensuring clear and prominent calls to action on every page.
Using a custom, reusable code blocks, I created an on-brand social media and contact block. This makes it easy to add to any page on the website.
Rachel had installed the fantastic Yoast SEO WordPress plugin, but hadn’t really configured it. So a final piece of work will soon see us sit down to work through the basic principles.
I also produced a guide on how to properly add images to WordPress, and the importance of the various fields for SEO, and general usability.
The Completed Makeover
Rachel was thrilled with the final result, and as you can see from the before and after images below, some simple styling of a WordPress theme can deliver a huge impact – you can really make it look as if it was built just for you!
Take a look at Rachels Bespoke to see the final website in more detail. If you’d like to discuss your requirements for WordPress website design, or just a simple refresh of look and feel, please get in touch.
Browse the Gallery
Corrine has done a lot of design work and improvements on my website, helping with all aspects of the website and providing clear and very helpful instructions throughout, and I’m really pleased with the results.
So helpful and great at explaining things for those who aren’t as computer literate! Thank you Corrine!
Owner, Rachel’s Bespoke Curtains and Blinds